Here and there we encounter people in our business practice who rely heavily on internet
public reviews. Those people make decisions what company to choose for project/repair
first of all depending on review score and the reviews themselves. This approach seems
to be logical, but…
One day we received an email from an individual, who wrote us that he is a “reviews
provider”, has hundreds(!!) individuals with different IP addresses who can write for us
positive reviews on Google, Homestars etc. We refused his offer.
You see what is going on? Be careful with those companies who raked up hundreds or
thousands of “good reviews.” It is unfair and dishonest to use this advertising tactic – to
use secretly a “reviews provider.”
I personally do not like to bother people, my customers, to write a review about my
company – I just don’t like to annoy people with this, that’s it. So we have not many
reviews. But our reviews are real.
Also sometimes a review pops up, usually negative, with someone who never was our
customer, someone whom we don’t even know. Looks like, those are from our
competitors)) who try to use dishonest competition tactic… We talk then to reviews
platform to remove such reviews.
See, anyone and anytime can write some kind of a review about any company, even if
absolutely no service was done for this individual. So we should not rely just on reviews
when choosing a company to provide a service.
Good idea is also word of mouth tactic, when someone you know, a real person, will
recommend you a plumber, because that person got a good service from this plumber. At
24 Hours Plumber we have a lot of customers referred to us this way, referred by people
for whom we did a good service. They recommend us to their relatives, friends,
coworkers etc.
Pay attention to website quality. Is it clearly and understandable explained what company
does? Are there photos and videos from jobs done?
Also we have a lot of repeated customers that call us for all their plumbing, drain,
waterproofing needs whenever necessary.
Call 24 Hours Plumber 647-660-5030 www.24hoursplumber.com
